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Business: Pearse Road Tyres
Location: Larkins Lane, Letterkenny, Co. Donegal, Ireland
Services: Tyre sales, fitting, and vehicle inspections
AutoMate Deployment: May 2025
The Challenge
Pearse Road Tyres, a busy tyre center in Letterkenny, was facing common challenges that plague many automotive service businesses:
- Paper-based inspections: Mechanics filled out paper forms during tyre checks, which then needed to be manually filed or thrown away
- No customer documentation: Customers left without any record of their tyre tread measurements
- Lost sales opportunities: When tyres were borderline, customers often said "I'll think about it" and never returned
- No service history: When customers returned months later, staff had no record of previous tread depths
- Time-consuming follow-ups: If staff wanted to send inspection results later, they had to manually type up reports
The Solution
Pearse Road Tyres implemented AutoMate in May 2025, configuring the system specifically for their tyre-focused business:
Configuration Choices
Enabled Modules:
- ✅ Tyre tread depth inspection (4 tyres + spare)
- ✅ Lights check (quick visual inspection while vehicle on lift)
- ✅ Spare wheel check
Disabled Modules:
- ❌ Brake pads and disks (not a service they offer)
- ❌ Wheel alignment (no alignment machine on site)
This configuration meant their mobile app only showed relevant screens, keeping inspections fast and focused.
Implementation Timeline
Week 1: Super admin created business account, uploaded Pearse Road Tyres logo, added contact details. Created user accounts for 2 fitters.
Week 2: Fitters practiced with AutoMate app on test vehicles. Office staff learned web portal navigation. Configured inspection modules (disabled brakes and alignment).
Week 3: Went live with all customers. Started emailing reports immediately after inspections.
Month 2: Customer database growing rapidly. Starting to see repeat customers with service history.
Real-World Example
Here's how a typical inspection works at Pearse Road Tyres:
10:00 AM: Customer arrives for tyre check on vehicle 12-DL-6282
10:05 AM: Fitter uses depth gauge and taps measurements into app:
• Driver front: 2mm (Yellow - Advisory)
• Driver rear: 1.5mm (Red - Fail)
• Passenger front: 3mm (Yellow - Advisory)
• Passenger rear: 1.8mm (Red - Fail)
10:10 AM: Inspection submitted, data uploaded
10:12 AM: Office adds customer details (Kieran Whelan, email, phone)
10:13 AM: Professional report emailed to customer showing red FAIL for both rear tyres
10:15 AM: Customer sees report on phone, authorizes purchase of 2 new rear tyres immediately
Result: Sale completed, customer has documentation, complete record in system
Results & Impact
Instant
Customer Documentation
4667
Customers in Database
Measurable Benefits
- Increased conversion rates: Professional fail/advisory documentation motivates immediate tyre purchases
- Zero paperwork: Completely eliminated paper inspection forms and filing
- Professional image: Customers impressed by instant professional email reports with company branding
- Service history tracking: When customers return 6 months later, staff can say "last time your front left was at 3mm, let's see how it's worn"
- Time savings: No manual data entry, no typing up reports later
- Customer trust: Complete transparency with documented measurements builds long-term relationships
Owner Feedback
"AutoMate changed how we do business. Now when we tell a customer their tyres are worn, we show them the professional report with red FAIL indicators. They see it's not a sales pitch—it's documented fact. Our conversion rate on advisory items has noticeably improved."
Six Months Later
The real value of AutoMate became apparent when repeat customers started returning:
Scenario: Customer returns with vehicle 12-DL-6282 six months after initial inspection
Before AutoMate:
- No record of previous tread depths
- Have to measure everything fresh
- Can't compare wear rates
- Customer has no historical documentation
With AutoMate:
- Search "12-DL-6282" in portal
- See November inspection: fronts at 3mm
- New May inspection: fronts at 2mm
- "Your fronts have worn 1mm in 6 months, you'll need new ones in about 3-4 months"
- Customer impressed by professional tracking and proactive service
- Customer now has both reports to compare
Key Takeaways
- Configuring only relevant modules kept inspections fast and focused
- Professional documentation significantly improved conversion rates
- Service history tracking became a competitive differentiator
- Email reports positioned the business as modern and professional
- Complete elimination of paperwork freed staff time for customer service
- ROI achieved through increased sales and improved efficiency
Interested in similar results for your business?
Contact us for a personalized demo:
info@garagenode.com
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